A New Perspective on Luxury in Morocco

AKAN — A New Perspective on Luxury in Morocco

Best Maroc presents AKAN, a collection of iconic addresses that reimagines Moroccan hospitality.

Rooted in Amazigh culture — a symbol of connection, structure, and memory — AKAN celebrates living, grounded homes where every stone tells a story. More than a group of properties, AKAN is a vision: that of a luxury that is intimate, soulful, and deeply inhabited.

Founded by Jalil and Youssef Benabbés-Taarji, and entrusted to Eros Abrile — former director of prestigious hotels in Morocco and abroad — the collection combines operational excellence with a profound respect for the spirit of each place.

AKAN begins its journey in Marrakech, with two remarkable addresses:

– La Villa des Orangers, a discreet jewel at the gates of the Medina,
– Les Deux Tours, a poetic retreat nestled in the Palmeraie.

Two distinct worlds, one shared sense of understated elegance.

Destined to grow throughout Morocco, AKAN offers a new reading of luxury: rooted, quiet, and full of meaning — where hospitality becomes a cultural experience, and every stay, a story.